Core Technology News, Hon Hai's Sharp officially launched the high-end model AQUOS R3 on the 16th. It is understood that the mobile phone design is designed by the Japanese headquarters, compared with the previous design by Hon Hai's Kangfa, equal to Sharp. The key to the return of mobile phones to Japanese descent is to implement the One Sharp concept requested by Sharp President Dai Zhengwu.
After the shareholding of Hon Hai in April 2016, Sharp launched the first mobile phone SHARP P1, which was returned to the Taiwan market by the Sharp brand in Taiwan in July. However, due to the urgency of the time, it was introduced directly to Taiwan. Sharp is focusing on all-Japan design and attracting Taiwanese consumers.
However, due to the group's strategic factors, the later Sharp mobile phone, which was sold in Taiwan, was designed by Kangfa Technology, the then agency sales company, and began to introduce products from Taiwan's supply chain, including the use of mobile phone chips produced by MediaTek. .
However, such a strategy is reflected in the marketing strategy of the market. It also makes Sharp mobile phones mostly based on entry-level models, and rarely has flagship models, which also affects the brand image.
After Dai Zhengwu entered the second term of President Sharp, he began to demand that the design dominance must return to the Sharp headquarters to reclaim the previously decentralized design rights. It is understood that Dai Zhengwu believes that Sharp's Japanese lineage is the biggest advantage, so although the production is still responsible for Fu Zhikang, the design and sales are all dominated by Sharp.
It is also worth noting that Sharp was almost a stand-alone model before. Compared with Samsung's other tactics in the industry, Sharp's strategy is obviously weak. Now it is also starting to adopt the main models in different ranks. Zhenpu's reputation in the mobile phone market will also be reflected in Dai Zhengwu's transcript as President Sharp.