Recently, Samsung Electronics installed Onyx screen in HOYTS EntertainmentQuarter in Moore Park, Sydney. This is the first time OnyxLED movie screen has landed in Australia. The new product uses Samsung's latest 14-meter OnyxCinema LED screen. By March of this year, Samsung Electronics will also install another 10-meter-long Onyx screen at HOYTSHighpoint in Melbourne, Australia.
HyeseungHa, senior vice president of visual display at Samsung Electronics, said: "As the global movie market continues to evolve, theaters are looking for new ways to enhance the movie viewing experience." Its customers provide a distinctive visual experience. We are excited to partner with HOYTS to help showcase the products we can offer in theater picture quality and provide a good experience for our audience, bringing them back to the cinema again and again.
It is reported that HOYTS is a leader in the entertainment industry, with more than 50 cinemas in Australia and New Zealand. The newly renovated HOYTS EntertainmentQuarter, located in Moore Park, Sydney, will serve as HOYTS's flagship cinema and host Australian blockbuster premieres and red carpet events.
"We are always looking for new ways to stay ahead and provide our guests with unexpected things," said Damian Keogh, CEO and President of the HOYTS Group. "That's why we lead and integrate the first OnyxCinemaLED screen into us The reason for the cinema. These screens completely change the rules of the game and provide our guests with an unprecedented movie and entertainment experience. "
The display installed by HOYTS this time combines 4K resolution, HDR image quality and peak brightness of 146fL, which is almost ten times that of standard projector technology.
Through cooperation with the Pacific Theater in Los Angeles, the Capital Cinema in Beijing, China, and the Sihlcity Theater in ArenaCinemas, Zurich, Switzerland, Samsung's Onyx LED screens have been installed in major cities around the world.